December 2, 2020
Jones Soda Co. has named 38-year CPG and foodservice industry veteran Mark Murray president and CEO, according to a press release.
Murray began working with the company as a consultant earlier this year and has served as president since Sept. 1, 2020. He helped engineer a turnaround that saw the company achieve a 17% year-over-year third quarter revenue increase and improved gross margins after six consecutive quarters of revenue decline.
Murray's contributions to date include new cost and management controls, a revised sales strategy focusing on core product offerings, and a new three-year strategic plan that includes expansion into foodservice and club channels.
Prior to joining Jones Soda, Murray served as the president of JGC Foods, a 600-employee North American food manufacturer specializing in fresh soups, sauces, sides and entrées.