October 12, 2021
Bohb Blair |
Jones Soda Co. has named marketing executive Bohb Blair to serve as the company's first chief marketing officer, effective immediately, according to a press release. The company created the position in anticipation of expanded brand management and marketing needs with the expected launch of a cannabis-infused beverage and edibles.
Blair brings more than 20 years in marketing, including director-level positions at agencies where he worked on brands including RJ Reynolds, L'Oreal, Pernod Ricard, Burger King, Abbott, BP and the Kimberly Clark portfolio of CPG products.
Photo: LinkedIn