Coffee Service

JM Smucker teams with JDE Peet’s Coffee on away-from-home liquid coffee

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March 24, 2021

The J.M. Smucker Co. and JDE Peet's Coffee, which is owned by JAB Holdings and owns Peet's Coffee, Douwe Egberts, Jacobs and other brands, announced a strategic partnership today which will allow JDE Peet's to support the Smucker away-from-home liquid coffee business with product development, production and foodservice equipment innovation, according to a press release.

"The agreement will allow us to more aggressively pursue liquid coffee innovation opportunities that will enhance current customer solutions and drive category growth." John Brase, chief operating officer at the J.M. Smucker Co., said in the press release.

"Our proprietary liquid coffee system efficiently delivers large quantities of premium coffee in a hygienic manner, making it the perfect solution for hospitals, universities, hotels, conference centers and many other out-of-home customers," said Satya Menard, global president, out-of-home, JDE Peet's.

Additional terms of the partnership will not be disclosed.

This partnership does not impact The J.M. Smucker Co.'s retail coffee business.

In a related decision, the J.M. Smucker Co. plans to close and pursue a sale of its Suffolk, Virginia production facility in the spring of calendar year 2022.