Vending

JetBlue book vending machine initiative goes virtual

Logo provided.

August 10, 2021

This summer JetBlue is taking its free book vending machine initiative, Soar with Reading, online due to the effects of the coronavirus pandemic, according to a press release. However, this will not stop the airline from continuing its work to help get books into the hands of kids who need them most.

Throughout August, children in select locations and youth programs will be able to access JetBlue's virtual vending machine online and pick up to six books. JetBlue will drop off the free books with the respective organizations throughout August and September to distribute to the kids.

Customers, crew members and local communities are encouraged to nominate their favorite youth-focused nonprofit for a chance to receive access to JetBlue's digital book vending machine.

JetBlue is collaborating with several of its longstanding youth-focused non-profit partners in Boston, Fort Lauderdale, Los Angeles and New York City.

"Soar with Reading was originally developed to help defeat the loss of knowledge that students experience over the summer months, known as the 'summer slide," Icema Gibbs, vice president corporate social responsibility and diversity, equity and inclusion, JetBlue, said in the release.

For an update on how the coronavirus pandemic has affected kiosks, click here.