Coffee Service

JDE Peet’s names Fabien Simon CEO

September 9, 2020

Fabien Simon rings the bell for the Euronext Amsterdam stock exchange.

JDE Peet's, which is owned by JAB Holdings and owns Peet's Coffee, Douwe Egberts, Jacobs and other brands, has named Fabien Simon as CEO, effective Sept. 7, 2020.

Simon, based in Amsterdam, has served as a director of JDE Peet's since its listing and has extensive experience within the company and sector. Simon spearheaded the successful listing of JDE Peet's on the Euronext Amsterdam stock exchange in May 2020. Between August 2014 and January 2019, he was CFO of Jacobs Douwe Egberts (JDE) and led its M&A strategy and multiple large-scale integrations.

Simon's appointment follows the strong performance of JDE Peet's in the first half of 2020, during which time the company demonstrated the resilience of its business and brands despite the unprecedented economic and social disruption of COVID-19.

Simon succeeds Casey Keller who decided to return to the U.S. to be with his family who were unable to relocate to Amsterdam due to health and safety implications related to the pandemic.

Photo courtesy of JDE Peet's.