Vending

Coca-Cola Japan discounts vending sales via subscription app

Image courtesy of iStock.

May 27, 2021

As previously announced, the Coca-Cola (Japan) Co. has begun offering discounts to its vending customers this month through its subscription app to boost sales lost due to the coronavirus pandemic, according to an Asahi Shimbun report.

Those who sign up for the service, which costs 2,700 yen ($24.80) per month, are entitled to one drink per day without paying in cash, meaning each drink is 90 yen (82 cents) by buying one a day per month versus 100 yen (92 cents) to 160 yen ($1.47).

The company, the country's largest Coca-Cola bottler, is making the service available at 340,000 of its 880,000 machines.

Customers hold their smartphones close to a machine. The app lists which machines can be used for the service.

For an update on how the coronavirus pandemic is affecting convenience services, click here.