Vending

Jamba by Blendid smoothie robots launch new look, branding

Image provided by Jamba.

October 6, 2022

Jamba, a provider of on-the-go freshly blended fruit and vegetable smoothies, will introduce a new design for its Jamba by Blendid robotic smoothie kiosk along with a marketing campaign led by Gestalt Brand Lab, according to a press release.

Jamba and Blendid, a manufacturer of robotic foodservice solutions, have launched six Jamba by Blendid autonomous robotic smoothie kiosks across the country including locations such as universities and colleges, travel stops and malls.

As Jamba by Blendid continues to expand its portfolio, Jamba sought to reimagine the look and feel of the kiosk to bring a more personable feel to the experience.

"We began to notice that our guests were really interested in the robots and created personas for them as they watched them make smoothies and, yes, even dance," Danielle Fisher, vice president of marketing for Jamba, said in the press release.

Working with Gestalt Brand Lab, Jamba identified the robot's personality and built a distinct visual identity for the Jamba by Blendid kiosks. The robot now operates in a colorful kiosk setting, adorned with a mural by artist Bongang, a street muralist.

The kiosk design features art with bright colors evocative of fresh fruit and an image of Jamba's friendly, googly-eyed robot ready to make smoothies.

In addition to the kiosk design, Gestalt's creative work includes videos and imagery, social and digital elements, point of sale, out of home art and a live read radio campaign.

The first Jamba by Blended with the new design opened inside the Ackerman Student Union on the UCLA campus in Los Angeles.