Vending

Invenda teams with DOOH solutions provider on programmatic advertising

Image provided by One Tech Group GmbH.

December 13, 2022

One Tech Group GmbH, a Hamburg, Germany-based provider of digital out of home and retail solutions, has teamed with Invenda, a developer of automated retail that offers vending machines equipped with advertising screens, to offer programmatic advertising in the U.K., Germany and the Netherlands with the U.S. and United Arab Emirates to follow, according to a press release.

The 46- and 49-inch screens can be booked by advertisers programmatically using One Tech Group's SSP1.

Invenda's inventory in Germany, the Netherlands and the United Kingdom will connect to SSP1 and is immediately bookable via private and open auction.

"The offering that Invenda provides to advertisers is unique: the screens are directly integrated into the POS and are at the same time located at various locations that are frequented by diverse target groups," Daniel Siegmund, founder and managing director of One Tech Group, said in the press release. "We are pleased that we can now make these exciting opportunities available to advertisers via the programmatic booking route and also expand our international inventory once again."

In Germany, the machines are located in gyms; in the Netherlands, they are located in tram stations, leisure and sport centers and gas stations; and in the U.K., machines are located in universities as well as in retail and sports centers.

In total, advertisers can generate more than 10 million contacts per month via the newly connected inventory.

"We are disrupting the vending market, creating the first vending media network with touchscreens that allows us to create engagement and brand awareness," said Francesca Meloni, DOOH advertising director at Invenda. "What we offer is unique — an abundance of GDPR-compliant location and transactional data, prime locations and the possibility of targeted audience marketing directly at the point of sale."