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Intercard Celebrates Brazilian Ties With ADIBRA Reception At IAAPA

ORLANDO, FL -- Intercard hosted a happy hour reception at its IAAPA 2018 Attractions Expo booth for members of ADIBRA, the Association of Brazilian amusement park enterprises (Associação das Empresas de Parques de Diversões do Brasil). The event, held on Nov. 14, drew several dozen of Brazil's top amusement professionals including ADIBRA president Francisco Donatiello, director of family entertainment centers Emílio Rodrigues and marketing director Henry Hila. Intercard also was a sponsor of ADIBRA...

December 9, 2018

ORLANDO, FL -- Intercard hosted a happy hour reception at its IAAPA 2018 Attractions Expo booth for members of ADIBRA, the  Association of Brazilian amusement park enterprises (Associação das Empresas de Parques de Diversões do Brasil). The event, held on Nov. 14, drew several dozen of Brazil's top amusement professionals including ADIBRA president Francisco Donatiello, director of family entertainment centers Emílio Rodrigues and marketing director Henry Hila. Intercard also was a sponsor of ADIBRA's annual IAAPA dinner, held at Itta Bena restaurant here on Nov. 13.  

 ADIBRA has a membership of 80 affiliated companies representing 300 parks of different types and sizes. in addition to suppliers of products and services. Intercard's relationship with the organization began in 2017 at the IAAPA Latin America conference in Costa Rica, where Lisa Oliveira of Intercard met president Donatiello.  On her next trip to Brazil, she met with the ADIBRA leadership to discuss a closer relationship with the Brazilian industry. Intercard then became a member of the organization.

Oliveira, a native of Brazil, is  Intercard's business development manager for Latin America. She  moved to St. Louis, MO in 2005 to study English while earning a master's degree in business administration at Fontbonne University in Clayton. She received her undergraduate degree in marketing at Brazil's Universidade Estadual de Santa Cruz  (Ilhéus, Bahia). Oliveira came to Intercard from Ungerboeck Software, where she was sales director for the U.S. and Latin America, developing business with large global corporations.

The IAAPA Attractions Expo happy hour was the first of several networking events that Oliveira plans to hold with ADIBRA in Brazil and the United States. "We wanted to recognize the growing contributions of the Brazilian industry and help ADIBRA's members network with their IAAPA colleagues and the international trade press," she explained. "We were also happy to introduce them to members of Intercard's global family of amusement operators and vendors."

Oliveira said that the Brazilians found IAAPA 2018 enjoyable and productive. "They said they made a lot of connections and also appreciated the educational sessions," she reported. "They feel like it was a success."

Intercard is an international leader in cashless technology for the amusement and attraction industries, with hundreds of systems, thousands of readers and millions of cards in use in more than 4,000 locations around the world. Founded in 1979, Intercard is headquartered in St. Louis, MO, with  branches in Europe and Asia.

INTERCARD BRAZILIAN RECEPTION:Getting together at a happy-hour festivity during the recent International Association of Amusement Parks & Attractions 2018 Attractions Expo are (from left) ADIBRA president Francisco Donatiello, ADIRA's Mario Jose Ribeiro and Adriano Jorge, Intercard's Lisa Oliveira, and ADIBRA's Henry Hila and Emilio Rodrigues.