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Hostess Brands Reformulates Suzy Qs

KANSAS CITY, MO -- Hostess Brands LLC has re-launched its Suzy Q's snack cakes with an improved recipe and return to its original look. The new Suzy Q's more closely resemble the original released in 1961 in both taste and design. They're made with two layers of moist chocolate cake with creamy white filling. With 50% more cream and 50% more cake, the new formulation also brings back the original cake's shape, featuring rounded edges. "Suzy Q's fans are among our most passionate consumers, and they h...

February 18, 2018

KANSAS CITY, MO -- Hostess Brands LLC has re-launched its Suzy Q's snack cakes with an improved recipe and return to its original look.

The new Suzy Q's more closely resemble the original – released in 1961 – in both taste and design. They're made with two layers of moist chocolate cake with creamy white filling. With 50% more cream and 50% more cake, the new formulation also brings back the original cake's shape, featuring rounded edges.

"Suzy Q's fans are among our most passionate consumers, and they have spoken loud and clear," said Hostess Brands chief marketing officer Burke Raine. "We heard their feedback on social media and through our consumer affairs group and have responded with an even better snack cake that measures up to their expectations."

It's available in single-serve twin-packs and six-count multipacks.