Foodservice

Hormel’s Scott Aakre to oversee new innovation center

Image provided by iStock.

October 13, 2022

Scott Aakre

Hormel Foods Corp. has named Scott Aakre as senior vice president of Brand Fuel, the company's new center focused on consumer insights and innovation, in addition to his current role as vice president of corporate innovation and new product development.

Aakre's appointment follows the company's recent announcement of an operating model evolution that includes a new retail segment. Brand Fuel will be the hub for consumer and shopper insights, brand diagnostics and supporting technology to enable connections with consumers where and how they shop and eat.

This center will also house the Digital Experience Group, the e-commerce and digital content team that supports the company's brands and businesses in the virtual marketplace.

Photo provided by Hormel Foods Corp.