Vending

Hormel promotes Frank, Vaupel following Panters acquisition

Image courtesy of Hormel Foods Corp.

February 24, 2021

Hormel Foods Corp. has promoted Jeff Frank to vice president of grocery products, leading the integration of the Planters and Corn Nuts brands into Hormel Foods, according to a press release.

The Planters and Corn Nuts acquisition is expected to be completed by the summer. Frank currently serves as vice president of marketing for the foodservice business within Hormel Foods.

Annemarie Vaupel, director of marketing for the foodservice division, has been named vice president of marketing for the foodservice division.

"The Planters acquisition is the largest in the company's history and one that is going to require dedicated leadership and significant focus," Jim Snee, chairman of the board, president and CEO, said in the release. "Jeff has broad experience within Hormel Foods and brings extensive retail, foodservice, operational and marketing experience to this new role within our grocery products business."

As vice president of marketing for Hormel foodservice, Vaupel will be responsible for marketing, brand strategy and financial performance for the foodservice business.