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Hersheys Celebrates Summer With Ice Breakers Ice Cubes Glitter Gum Summer Snow Cone

HERSHEY, PA -- Hershey's Ice Breakers brand is adding some sparkle with the release of the first-of-its-kind, glitter-sprinkled gum in the U.S. Each cube of cherry-flavored Ice Breakers Glitter Gum Summer Snow Cone gum is covered with a dusting of edible glitter. "Consumers are looking for extra sparkle in everyday items -- whether it's what they're eating, drinking or wearing," said Ice Breakers brand manager Nathan Johnson. "Ice Breakers Glitter Gum gives consumers the added glittery flair to pu...

May 9, 2018

HERSHEY, PA -- Hershey's Ice Breakers brand is adding some sparkle with the release of the first-of-its-kind, glitter-sprinkled gum in the U.S.  Each cube of cherry-flavored Ice Breakers Glitter Gum Summer Snow Cone gum is covered with a dusting of edible glitter.

"Consumers are looking for extra sparkle in everyday items -- whether it's what they're eating, drinking or wearing," said Ice Breakers brand manager Nathan Johnson. "Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top."

The gum, with a suggested retail price $3.69, will only be available this summer while supplies last, and is the first limited-time-only Ice Breakers Ice Cubes product.