Vending

Hershey to acquire Dot’s Pretzels, Pretzels Inc

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November 10, 2021

The Hershey Co. has agreed to acquire Dot's Pretzels LLC, the owner of Dot's Homestyle Pretzels, and Pretzels Inc., a co-manufacturer, according to a press release.

"As the fastest growing U.S. pretzel brand, Dot's Pretzels would further accelerate our success in the permissible salty snack category, along with our successful SkinnyPop and Pirate's Booty brands," Michele Buck, The Hershey Co. president and chief executive officer, said in the press rellease. "With a unique range of bold, distinctive seasonings and a flavorful crunch that creates a premium pretzel experience for consumers, Dot's Pretzels stand apart from all other products in the pretzel category and represents 55% of the pretzel category's growth during the past year."

Hershey also announced today it has entered into a definitive agreement to acquire Pretzels Inc. from an affiliate of Peak Rock Capital, a private investment firm with numerous investments in the food and beverage industry.

Pretzels Inc. is a co-manufacturer of pretzels for Dot's Pretzels and several other customers. Based in Bluffton, Indiana, Pretzels Inc. operates three manufacturing locations in Indiana and Kansas.

When the transactions are completed, these three manufacturing locations will be in addition to four pretzel-seasoning facilities to be acquired with Dot's.

Terms of the acquisitions were not disclosed.