Music & Games

Hershey taps Falcon’s Beyond Global for ‘retailtainment’ venture

Image: Hershey Co. and Falcon's Beyond Global Inc.

January 10, 2024

The Hershey Co. has signed a licensing agreement with Falcon's Beyond Global Inc., a global entertainment company, to develop Hershey-branded location-based entertainment experiences featuring the company's iconic IPs, such as Hershey's, Reese's, Jolly Rancher and Twizzlers, according to a press release.

Falcon's will work with Hershey to bring its snacks to life through "retailtainment" destinations that offer families and snack enthusiasts immersive ways to experience their brands.

Each destination will be highlighted by a Hershey-inspired attraction, a food and beverage experience and a retail offering to shop for branded products.

Additional details about the Hershey-branded experiences and the debut location will be announced at a later date.