Hershey Names Peter Horst Chief Marketing Officer

HERSHEY, PA -- Marketing veteran Peter Horst has joined Hershey Co. as senior vice-president and chief marketing officer.

Horst joins Hershey from Capital One Financial Corp., where he served as senior vice-president of brand marketing; prior to that, he was chief marketing officer for Capital One Bank. Earlier in his career, he held marketing positions for General Mills, Verizon Business Online and Ameritrade

Mike Wege, Hershey's former chief marketing officer, has been appointed senior vice-president and chief administrative officer.