Music & Games

Hard Rock, Seminole Gaming intensify fight against human trafficking

Photo: Hard Rock International

January 14, 2025

Hard Rock International and Seminole Gaming are expanding their fight against human trafficking, according to a press release. This National Human Trafficking Prevention Month, they're expanding their "Social Identity Quest" program to middle schools, aiming to educate young people about online safety and predator avoidance.

The companies are also raising awareness about the Murdered and Missing Indigenous Women crisis through a documentary screening and a donation to Medicine Wheel Ride. Additionally, they are continuing their "Change for Change" program, encouraging casino guests to donate spare change to combat human trafficking.

"As owners of Hard Rock International and Seminole Gaming, with hotels and casinos on nearly every continent, the Seminole Tribe of Florida believes it has a duty to raise awareness of the MMIW crisis and actively work to combat human trafficking," Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming, said in the release. "These issues are especially critical because perpetrators often target the hospitality and gaming industry. Furthermore, indigenous women face disproportionately high rates of going missing, and this statistic must be addressed and changed."