Vending

Grupo Bimbo invests in Rule Breaker Snacks

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February 16, 2021

Bimbo Ventures, the venture capital arm of Grupo Bimbo with operations in 33 countries, has made a minority investment in Rule Breaker Snacks, according to a press release. The amount the investment was not disclosed.

Rule Breaker Snacks products, which have been made available to the vending trade, are vegan, gluten-free, allergy-friendly, kosher and nut-free.

The snacks are available in both singles and bite formats and in four flavors: Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie and (nut-free) P'Nutter Chocolate Chip Blondie. The company recently introduced its first limited edition seasonal flavor to the portfolio, Mint Chocolate Brownie Bites.