Coffee Service

Groupe SEB invests $60M in Chinese coffee equipment facility

Image: Wilbur Curtis Co.

January 30, 2024

Groupe SEB, the Ecully, France-based parent company of Wilbur Curtis in the U.S., will invest €60 million ($65.01 million) to build its first-ever professional equipment hub in Shaoxing, China, according to a press release. This project aims to strengthen its global leadership position in the professional coffee equipment sector and lays the foundation for future expansion into new product categories.

The hub is expected to be operational by 2025 and will include R&D centers and purchasing offices as well as manufacturing facilities.