Coffee Service

Griin rebrands as ansā

Logo provided.

November 29, 2021

Griin, an Israel based provider of a countertop, zero-pollution coffee roaster, has rebranded itself under the name ansā, a Japanese word borrowed from English meaning answer, hinting its role in shaping the future of coffee, according to a press release.

"Based on non-industrial roasting, the logo symbolizes the new and natural way to roast coffee, celebrating natural motives, using soft shapes and the leaf of the true star — the coffee plant," Liz Sella Tunis, company art director, said in the press release.