Google Exec To Present At Sweets Snacks Expo

WASHINGTON -- Presenting for the first time at the National Confectioner's Association's Sweets & Snacks Expo, Google will share the latest insights on "omni-channel" shoppers and how their behavior impacts the candy and snack category. The event will be held at Chicago's McCormick Place, May 24-26.

Focusing on the brief moments retailers have to win over shoppers, which search giant Google refers to as "micro-moments," Google senior partner leader Amy Margolies will examine how retailers can reach their customers in a new way through digital engagement.

"I look forward to addressing areas of opportunities for candy and snack retailers at Expo," said Margolies. "Selling candy or snacks and having a digital footprint are not mutually exclusive. I have insights to share that we've learned at Google that can positively impact the candy and snack industry."

Another first for Sweets & Snacks Expo are two educational theaters, which will be located directly on the show floor. The Sweet Insights Theater will continue to be inside the West Hall, while the Discovery Theater will debut in Skyline Hall with educational tracks specializing in snacking and specialty trends. More than 130 new companies will occupy the new Skyline Hall at the 2016 exposition, with exhibiting companies expected to grow by nearly 20%.