Foodservice

Global wellness food market to double by 2032, fueling functional vending growth

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October 15, 2025

The global health and wellness food market is expected to grow from $938.6 billion in 2023 to $2.17 trillion by 2032, driven by rising demand for nutritious, functional and clean-label products, according to a report from Credence Research.

The 9.8% compound annual growth rate reflects increasing consumer interest in functional beverages, plant-based proteins and better-for-you snacks that are expanding into automated retail and vending channels. PepsiCo's $1.95 billion acquisition of prebiotic soda brand Poppi and Celsius Holdings' $1.8 billion purchase of Alani Nutrition highlight major investments in the category.

Growth in probiotic, low-calorie and clean-label offerings is reshaping vending assortments as consumers seek convenient products that align with wellness and sustainability goals.