Foodservice

General Mills to divest European dough business

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November 29, 2021

General Mills Inc. has agreed to sell its European dough businesses to Cérélia, a provider of ready-to-bake dough solutions, according to a press release.

The proposed transactions would include General Mills branded and private label dough businesses in Germany, the U.K. and Ireland, including the Knack & Back and Jus-Rol brands.

Each of the transactions is expected to close by the end of fiscal 2022, with the German transaction subject to appropriate labor consultations, regulatory approvals and other customary closing conditions.