Foodservice

Gen Z loves Nerds, the candy kind

Photo: HelgaQ - stock.adobe.com

November 10, 2025

When it comes to candy the Gen Z demographic is all about nerds, Nerds candy to be specific.

That's a top finding from a Numerator reports regarding candy and generational behavior. Gen X is the most engaged candy generation, according to a press release on the report.

Reese's has the highest household penetration.

The baby boomer generation favors more traditional options, including Hershey's Kisses (42.9%), Lindt (38.3%), Russell Stover (37.2%), and Almond Joy/Mounds (36%)

Check out these 10 new candies which are among the most buzzworthy (and potentially bestselling) products to watch.