Vending

Flowers Foods reorganizes, cuts 250 positions

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July 20, 2020

Flowers Foods, parent company of Mrs. Freshleys, Tastykake and other brands, has announced a new organizational structure that includes the elimination of about 250 positions, according to a press release.

The move consolidates the company's fresh packaged bread business unit and Specialty/Snacking business into a single function responsible for all brands. Mark Courtney, previously president of the Fresh Packaged Bread BU, has been named chief brand officer and leads this function. In this newly created role, Courtney is responsible for managing all Flowers brands, as well as its revenue management, shopper marketing (in-store and online promotional) and brand partnership programs.

The reorganization has created a stand-alone innovation function under the direction of Debo Mukherjee, chief marketing officer.

The company has also appointed David Roach, most recently president of the snacking/specialty BU, to the newly created position of president of cake operations, where he will focus exclusively on improving that area of the business.

The repositioning of the company's foodservice business from the Snacking/Specialty BU to the sales function will continue to be led by Keith Wheeler, chief sales officer.

The company has eliminated approximately 250 positions across different departments and job levels to better balance the resources required to support the company's business, according to the release. Flowers currently employs approximately 9,700 employees.