Fit Pick At NAMA Fly-In Nutrition Is A Key Focus Of Capitol Hill Meetings And Reception

PRESS RELEASE

"Given today's health and wellness challenges, our industry's efforts to provide consumers with nutrition information and better for you snack options is more important than ever," said Roni Moore, NAMA vice-president of marketing and public relations.

"The refreshment services industry has had a commitment to nutrition since 2005 with Fit Pick. Sharing information with our elected officials on the program will enhance awareness of how Fit Pick is an important part of the nutrition solution."

NAMA will host a special reception Wednesday, July 22, from noon to 2 p.m. at the U.S. House Rayburn Building, Room B-339, on Capitol Hill. The event will showcase high-tech vending machines -- including a Crane Fit Pick machine, two diji-touch machines and Canteen's "enr.G" machine -- stocked with a selection of the industry's "better for you" and Fit Pick-compliant products, along with traditional favorites.

Members of Congress and Congressional staff will sample products, meet industry leaders and constituents and see the Fit Pick program at work. Fit Pick-branded water bottles will be given to members of Congress and their staffs during Capitol Hill visits on Wednesday, July 22, enhancing longer-term brand awareness.

"We are excited to share the success of the Fit Pick program with elected officials and their staff members so they can see the value of the program firsthand and better understand the work our industry is doing to provide consumers with nutrition information and healthier snack options," said Mark Stein, co-owner of Mark Vend and former NAMA board member.

NAMA's inaugural Fly-In, to be held July 21-22 in Washington, DC, is the first and most comprehensive vending and refreshment services industry legislative effort to date, featuring more than 200 registered participants from 34 states and Washington, DC. The Capitol Hill Day portion of the Fly-In involves meetings with NAMA members and elected officials focusing on key industry issues including nutrition, coin and currency and small business regulatory reform. Event sponsors include more than 50 of the industry's leading companies.

To register for the event, visit www.namavoice.org.

About:Founded in 1936, NAMA is the association representing the U.S. vending and refreshment service industry. Based in Chicago, NAMA provides advocacy, education and research for its 1,250+ members.