FHV Taps Former Juice It Up COO To Head Up Marketing

SAN DIEGO -- Fresh Healthy Vending International Inc. has hired former Juice It Up chief operating officer Paul Schmidt as its first chief marketing officer. He will lead brand, strategy and marketing initiatives for the company's healthy vending and Reis and Ivry's brands.

Schmidt comes to FHV with 24 years of industry experience as a global marketing and brand development specialist. He's worked with Taco Cabana, Pollo Tropical and El Torito restaurants. Most recently, he was chief operating officer for Balboa Brands Inc., franchisor for the Juice It Up concept, directing and overseeing a national franchise network. His experience outside of the industry includes work with Marriott International, Yamaha Motor Corp. and Monster Energy.

FHV, based in San Diego, says it has more than 240 franchisees throughout the United States, Canada, Puerto Rico and the Bahamas.