December 8, 2022
The Ferrero Group, a Luxembourg-based sweet-packaged food company with over 35 brands sold in more than 170 countries, will acquire Wells Enterprises, owner of Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top ice cream brands, for an undisclosed sum, according to a press release.
Wells Enterprises will remain a stand-alone business with its offices in Le Mars, Iowa and production operations in Le Mars; Henderson, Nevada; and Dunkirk, New York.
Mike Wells, a member of the founding family and current chief executive officer and chief engagement officer, will serve as an adviser to support the transition and maintain his active role in the Le Mars community. Liam Killeen, president of Wells, will be named CEO and the existing leadership team will remain in place.
"I am delighted that Wells has agreed to join the Ferrero Group. This represents a win-win partnership, bringing together ice cream experts and confectionery champions," Giovanni Ferrero, executive chairman of the Ferrero Group, said in the press release. "Together, we have the power of one and are well placed to grow and compete in the ice cream market."