Vending

Ferrero to acquire Fox’s Biscuits

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October 9, 2020

Ferrero, the Italy-based maker of Nutella, has agreed to acquire Britain's Fox's Biscuits, according to a Reuters report.

Ferrero declined to comment on the value of the deal, but a source told Reuters that the company will pay 250 million pounds ($322 million) for Fox's.

Fox's, a 167-year old company, produces Crunch Creams and chocolate-dipped Viennese biscuits.

Ferrero previously acquired Kelsen Group and Delacre, both biscuit makers.