Vending

Ferrero to acquire Eat Natural

Image courtesy of the Ferrero Group.

December 18, 2020

The Ferrero Group, a global confectionery group, has agreed to acquire Eat Natural, a maker of cereal bars, toasted muesli and granola, according to a press release.

The Ferrero Group plans to maintain and build the Eat Natural brand while supporting the company with distribution and expansion to new markets and category segments opportunities.

As part of the transaction, The Ferrero Group will take over the production facilities in Halstead, U.K., and will retain its management and the employees.

The transaction, subject to customary closing conditions and regulatory approvals, is expected to close in in the next months.