Vending

European vending, OCS sales improved in 2021

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September 23, 2022

Vending and coffee service sales improved in 2021 thanks to the pandemic recovery, but remain below 2019 levels, according to a European Vending Association report.

The increase was driven by a change in the number of machines and in number of vends, price increases and consumption gains, according to a press release on the report.

This year's report covers 24 countries and includes expanded data for the coffee-to-go segment and a focus on the U.K. coffee market.

Highlights include:

• The total number of machines across Europe has climbed to 4.4 million.
• The Italian market again counts the largest field base with more than 818,000 machines.
• Micro markets number almost 5,000 across Europe and are showing impressive year-on-year growth.
• The German market revenue is €2.5 billion ($2.43 billion), an increase of 5% from 2020 and the largest market by revenue.
• Growth in Ukraine from 2016 to 2021 was 15% for machine numbers and 20% for revenue, but must be read in context of the ongoing war.
• Poland posted 7% growth in machines and almost 20% in revenue.
• The average selling price for a hot beverage rose by 4.7%

The full 176-page study consists of a European report outlining the continent-wide trends and 24 individual national reports containing around 20 pages of data apiece.

EVA members have free access the report and can request it directly via the EVA secretariat. Non-members can purchase the report by contacting the EVA at vending@vending-europe.eu.