Vending

Energy beverage Yerbaé taps CL Vending, Vistar to expand distribution

Image: Yerbaé Brands Corp.

November 20, 2023

Yerbaé Brands Corp., a plant-based energy beverage company, has authorized CL Vending to offer its full range of 16-ounce flavors to 152 markets across northwestern Indiana and Illinois, according to a press release. This strategic partnership will bring Yerbaé products to a range of foodservice establishments, including St. Franciscan hospitals and Purdue extension campuses.

Yerbaé Brands Corp. has also partnered with Vistar, a nationwide wholesale vending and micro market product distributor.

The authorization with CL Vending brings an expansion of two new Yerbaé Brands stock keeping units, Watermelon Strawberry and Iced Triple Berry, into the Midwest foodservice market and expands distribution opportunities across Indiana and Illinois.

"This partnership opens up exciting possibilities for us to reach more consumers in Indiana and Illinois who seek healthier beverage options and additionally continues to build into a rapidly growing expansion plan with our national distributor partner, Vistar," Seth Smith, vice president sales of Yerbaé Brands Corp., said in the press release.