News

EmbedBooking Boss Assembles New Executive Leadership Team

SINGAPORE -- Embed , which has been “transforming the business of fun” since 2001, has announced the appointment of a new executive leadership team. “I'm proud of the team that I've recruited and assembled,” said Renee Welsh, chief executive officer of Embed and Booking Boss. She described the new leadership as “a balanced mix of people who embody deep industry entertainment business knowledge and experience, and high-tech professionals with experience transforming companies and industries.” Chief techn...

October 22, 2019

SINGAPORE -- Embed, which has been "transforming the business of fun" since 2001, has announced the appointment of a new executive leadership team.

"I'm proud of the team that I've recruited and assembled," said Renee Welsh, chief executive officer of Embed and Booking Boss. She described the new leadership as "a balanced mix of people who embody deep industry entertainment business knowledge and experience, and high-tech professionals with experience transforming companies and industries."

Chief technical officer Andy Welsh has been developing mission critical systems for over 20 years. He has helped develop housing valuation systems used by four major Australian banks, as well as software that powers a leading car parts system in the U.S. He also played a critical role on the Embed team that developed the first Australian activities portal. His ticketing and booking management start-up, Booking Boss, was acquired by the Helix Group in 2017.

Chief marketing officer Sara Paz brings a wealth of knowledge and experience from her career at well-known high-tech giants and top-10 brands. Paz began her Asia-Pacific marketing career at Sony Corp. (Tokyo, Japan) before moving on to senior regional and global marketing roles, including marketing boards, at Nokia, Intel, Dell, HTC and L Capital Asia, the private-equity investment arm of LVMH. She was honored as one of the APAC's Top-10 Marketers by Media Magazine, and has received numerous marketing awards, including 'Digital Lions" from the world-renowned Cannes International Advertising Festival.

Named chief experience officer is Michael Lopez, who began his career with Sony Electronics (Tokyo) as a mechanical design engineer. He went on to hold business development and operations posts at Phillips, Dell and Illumina, collecting U.S. Patents and awards along the way. Most recently, he set up Omega Engineering Southeast Asia's headquarters, including its commercial sales organization, business, customer care, warehouse and functions, and spent the past year as its China general manager in Shanghai. His global experience will serve him well in elevating the overall Embed customer care, installations and training functions across the globe.

Ladonna Whitaker is the new sales director, Americas. In the early part of her career, she was part of the Expedia corporate division start-up, focused on 1.0 technology sales and bringing onboard other 1.0's, including a small unknown start-up that turned into an industry juggernaut. From there, she moved to Virgin America where she led a sales team that signed key accounts and won market share from the goliaths in the industry to help propel the "little-airline-that-could" to IPO readiness.

The new Embed team will staff the company's booth #1336 at the International Association of Amusement Parks and Attractions Expo 2019, Nov. 19-22 in Orlando, FL. Showgoers wishing to schedule a demonstration can click here.