News

Embed responds to challenging times with outreach initiatives

April 10, 2020

Embed, a provider of cashless business management systems and solutions for the amusement, entertainment and leisure industries, has launched a range of initiatives during this unprecedented climate, to weather this storm with our partners, customers and friends, helping them to settle into these unsettling times. 

Initiatives include: 
1. Educational content. Written in-house by the team, Embed publishes educational content three times a week to help customers get through the present (revenue generating ideas via social media) and be ready when business resumes. 
2. #EmbedLIVE. To help the community navigate through the storm of change, while people work from home, Embed brings the global community together with #EmbedLIVE, a series of video chats that include segments with opinion leaders across the FEC and attractions industry. Embed's CMO Sara Paz catches up with Embed's CEO Renee Welsh to hear her thoughts and message to the industry. 
3. Women@Embed channel. Embed launched Women@Embed on International Women's Day, 2020 because it wanted to shine a light on the pioneering women in the FEC and attractions industry. Embed has a chief executive team made up of 50% women, with Renee Welsh as the CEO. At Attractions Expo in New Orleans, the Embed team captured the stories of more pioneering women, like Vicki Peek, director of marketing, Tilt Studio, and long-time veteran of the FEC industry, who started her career at Nickels & Dimes as a part-time employee. In addition, Alicia Lavay, brand director, Vending Times, also shared her journey in the industry. These video stories are published on the YouTube channel for Women@Embed and additional upcoming stories of pioneers like Christine Buhr, founder, owner and CEO of Shakers Fun Center, Canada. More will be published every week across Embed's omni-marketing channels.
4. Embed's #clubquarantine playlist. Embed employees compiled a list of their favorite tracks to create its own #clubquarantine.