Music & Games
Embed intros ‘publishing-to-payments’ events marketing platform
June 29, 2022
Embed, a software provider for the amusements and entertainment trade, has introduced a "publishing-to-payments" events marketing platform, according to a press release.
The Events platform automatically syncs to customers' calendars and joins Embed's Toolkit suite that connects all business touchpoints in one integrated solution.
Embed partnered with ECAL, an events and calendar marketing platform, to improve events content management, publishing, marketing and communications to calendar.
FEC operators who subscribe to the service will receive a free Events creative toolkit designed to drive uptake and adoption of Events with end users. This includes messaging that covers the entire consumer journey and customizable creatives for each customer touchpoint — from strategic to tactical, including how-tos and employee cheat sheets.
