Music & Games

Embed expands on its COVID-19 Relief Act with new toolkit

Image courtesy of Embed.

May 28, 2020

Embed announced it is expanding its previously announced COVID-19 Relief Act as a demonstration of its commitment to its customer and industry's recovery. CEO Renee Welsh recently announced the company's new resource center in a webinar.

Not only is Embed giving its Mobile Wallet and Mobile Portal to operators for free as part of Embed's COVID-19 Relief Act, the company is also giving operators a comprehensive go-to-market toolkit to enable them to launch the service and drive uptake in their operations.

The toolkit includes a range of marketing assets: digital marketing banners and social media posts, posters, clings, tabletops, wobblers, employee t-shirts and caps, instructions and how to's, including employee "cheat sheets."

Embed also developed a QR code system to ease uptake and virtual game card reloading. The creative visuals cover a range of family entertainment center operations, from bowling to virtual reality. The kit also includes messaging to cover every consumer touchpoint, from digital and social media, shopping centers/mall areas to the storefront, and the game room. The messaging architecture includes headlines, sub headlines, taglines, footers and tactical demand generation ideas.