News

Crane Merchandising Systems To Unveil New Products At NAMA Show

WILLISTON, SC -- Crane Merchandising Systems , a Crane Co. company, will take the wraps off its newest vending equipment, enterprise software and cashless products during the 2018 National Automatic Merchandising Association's NAMA Show at the Las Vegas Convention Center, Mar. 21-23. The company will demonstrate the newest connectivity hardware platform for its Crane Cashless service. Its next-generation telemeter is designed to save operators time with an easy-to-install Bluetooth-enabled ...

March 15, 2018

WILLISTON, SC -- Crane Merchandising Systems, a Crane Co. company, will take the wraps off its newest vending equipment, enterprise software and cashless products during the 2018 National Automatic Merchandising Association's NAMA Show at the Las Vegas Convention Center, Mar. 21-23.  
 
The company will demonstrate the newest connectivity hardware platform for its Crane Cashless service. Its next-generation telemeter is designed to save operators time with an easy-to-install Bluetooth-enabled device that offers best-in-class 4G LTE connectivity and future scalability.
 
Additionally, Crane's digital advertising program offers vending operators new ways to engage with consumers, while earning incremental revenue in the form of both advertising revenue and higher advertised product sales. Over the past two years, Crane says its program has delivered more than 40 campaigns for major product brands with almost 25 billion impressions across more than 16,000 screens in the United States.
 
A newly designed user experience for Crane's Media 2 snack, food and cold drink machines builds on the success of tens of thousands of Media machines sold since 2012. It features a redesigned intuitive user interface with suggestive selling, full-motion video, and highly engaging advertising experiences designed to significantly increase same-store sales. Media is designed to influence consumer purchase behavior and drive sales more than 25% over all other vending equipment.
 
Coti is Crane's new freestanding coffee machine that has proven 33% sales lift in Europe and earned the Machine of The Year Award from the European Vending Association. Coti captures consumer interest with the 21" touch user interface, full-motion video and stylish design. Combined with its barista-quality coffee menu, Coti is designed to offer vending operators new ways to increase same stores sales, win new locations and drive consumer satisfaction.  
 
Also new is Simplifi, Crane's next-generation Cloud and mobile enterprise software platform designed for operators to manage their businesses on the go. By automating operations, vending operators using Simplifi can achieve a higher degree of inventory accuracy and route efficiency, saving time and enabling business growth, according to Crane.
 
Crane will hold a NAMA Show in-booth reception (Booth 200) on Wednesday, Mar. 21, from 4:15 p.m. to 6:15 p.m., and on Thursday, Mar. 22, from 2:45 p.m. to 4:45 p.m., to express its appreciation to its customers and partners. A key addition to the event this year is a choice of specialty coffee drinks on Wednesday.
 
"At Crane, we believe in innovation that drives results for vending operators.  At the NAMA Show, we will display the most complete set of vending solutions in the industry, all designed to help our customers achieve greater business success," said Crane Merchandising Systems president Brad Tedder. "The show also gives us a great opportunity to stay in touch with our customers and learn about their challenges and future needs."