Vending

Corona uses voice activated vending machine to introduce hard seltzer beverage

Image courtesy of Corona.

August 3, 2021

Corona is introducing a hard seltzer, Corona Hard Seltzer Limonada, by testing consumers' Spanish speaking skills at an interactive vending machine in Las Vegas, according to a press release.

The branded, voice-activated vending machine asks consumers to say "Dame una Corona Hard Seltzer Limonada, por favor." Those who get it right receive a sample of the product, while those who miss receive a one-month subscription to Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.

A video of the Las Vegas stunt can be viewed on the Corona YouTube channel here.