Vending

Coolgreens revamps vending strategy, targets residential, office market

Logo provided.

June 5, 2020

Coolgreens, an Oklahoma City, Oklahoma-based fast casual restaurant chain, is catering to high-rise residential and office buildings in Dallas, according to a press release. 

In late 2019, Coolgreens launched Coolgreens Markets — smart fridges that offer a quick way to grab healthy food on-the-go. Initially, Coolgreens Markets targeted high-traffic, commuter areas such as high-rise office buildings, airports and stadiums, but the COVID-19 crisis forced the brand to re-strategize. 

As of today, Coolgreens Markets are now in a number of high-rises and office buildings in Dallas. 

Coolgreens is utilizing its existing brick-and-mortar stores in the Dallas market to replenish each Coolgreens Market with the same fresh ingredients and menu items guests can find at the local restaurants. 

"We deployed our first DFW Coolgreens Market prior to the pandemic," Mary Beth McGehee, vice president of business development, said in the press release. "Now that we’ve seen success with our newest locations, we have expanded our selection criteria as we go forward throughout the Metroplex."

For an update on how the coronavirus is affecting convenience services, click here.

Photo courtesy of Coolgreens.