Vending

Coke in Japan offers subscription for vending machine purchases

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March 19, 2021

In an effort to boost sales through vending machines following the pandemic, Coca-Cola is offering a subscription option via its Coke On smartphone app, according to a Nikkei report.

Customers will be able to buy one drink per day for 2,700 yen ($25) per month from 340,000 vending machines.

The "Coke On Pass" service launches in May with a promotional offer of 1,350 yen ($12.40) which netted 25 million downloads as of January.