Foodservice

Coke holds prices steady amid trade war costs

Photo: Doublelee - stock.adobe.com

May 2, 2025

Despite rising costs associated with the ongoing trade war, including increased prices for aluminum cans and orange juice, Coca-Cola CEO James Quincey said the company is not planning to implement out-of-cycle price increases, according to a Yahoo Finance report.

"We're sticking to our current pricing plan because, you know, some things are more expensive and some things are less expensive. And it all goes into the bundle," Quincey told the news outlet.

This announcement came as the beverage giant reported better-than-expected first-quarter earnings and maintained its full-year guidance, noting the impact of the trade war is expected to be manageable this year.