Coffee Service

Coffee Holding to introduce CBD infused coffees

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October 16, 2020

Coffee Holding Co., Inc. a wholesale coffee roaster and dealer, has entered into binding agreements to become a 49% owner in The Jordre Well, LLC, a cannabidiol beverage company led by founders of Cannuka, a mainstream and CBD skin care brand, available in approximately 2,500 retail locations.

The Jordre Well will assist the company in the development and commercialization of CBD-infused line extensions for the existing coffee brands within the Coffee Holding portfolio as well as launch new brands that are intended to serve consumer demand for non-coffee CBD-infused beverages and products. To expedite time to market, The Jordre Well intends to leverage the company's scalable network of manufacturing and distribution centers throughout the country, among other benefits and synergies.

"Following the 2018 Farm Bill which legalized hemp, on January 29, 2019, the company announced that it was beginning to explore the potential for CBD coffee in the near future," Andrew Gordon, CEO of Coffee Holding, said in the press release.

The company's flagship dark roast Latin espresso brand, Café Caribe, as well as its gourmet coffee brand, Harmony Bay, will be the first two Coffee Holding Co., Inc. brands to offer CBD-infused line extensions, which will be made available to consumers as soon as possible online in single-serve cups and more.

The company expects the regulatory landscape for CBD to evolve and expand its CBD infused coffee offerings and other CBD-related products through the multiple selling channels currently available to Coffee Holding and The Jordre Well.

According to a Cowen industry report, the U.S. CBD market could represent a $16 billion market opportunity by 2025, with the CBD beverage market comprising $2.4 billion. Furthermore, data released by the National Coffee Association suggests that coffee consumption has reached new highs and remains America's favorite drink.