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Coca-Colas First New Summer Campaign In Six Years Features Labels-Turned-Wristbands

ATLANTA -- Coca-Cola is launching its first new summer campaign in six years, following the debut of -- Orange Vanilla Coke -- its first new flavor in more than a decade. Consumers will have the chance to score more than 150,000 exclusive prizes by using their mobile phones to scan the "Sip & Scan" icon on cans and bottles of Coke, Coke Zero Sugar or flavored Coke. The more a person scans, the more they have the chance to score prizes from concert, movie, amusement park and baseball tickets, ...

May 1, 2019

ATLANTA -- Coca-Cola is launching its first new summer campaign in six years, following the debut of -- Orange Vanilla Coke -- its first new flavor in more than a decade.
 
Consumers will have the chance to score more than 150,000 exclusive prizes by using their mobile phones to scan the "Sip & Scan" icon on cans and bottles of Coke, Coke Zero Sugar or flavored Coke.

The more a person scans, the more they have the chance to score prizes from concert, movie, amusement park and baseball tickets, to exclusive experiences like meeting members of the U.S. Women's National Team or lighting fireworks at a NASCAR race.
 
Starting on May 13, the labels on 20-fl.oz. bottles of Coke and Coke Zero Sugar will feature peel-away wristbands with summery pop art designs, from a Coke bottle-shaped popsicle, to a hot dog and the "Sip & Scan" icon.
 
Additional Coca-Cola and Coke Zero Sugar summer packages featuring Sip & Scan include 7.5-fl.oz. mini-cans, 8-fl.oz glass bottles, 12-fl.oz. PET bottles, 12-fl.oz. and 16-fl.oz. oz. cans, and 1.25-liter and 2-liter bottles.
 
All packs will sport a new look featuring the word "Enjoy" written in the iconic Coca-Cola Spencerian Script before "Coca-Cola" to connect the joy of drinking a Coca-Cola with savoring new summer experiences.