Vending

Coca-Cola updates packaging design

Image courtesy of the Coca-Cola Co.

April 15, 2021

The Coca-Cola Co.'s redesigned packaging for Coca-Cola, Diet Coke and Coca-Cola Zero Sugar brands marks the first change since introducing its "One Brand" strategy in 2015, according to a Design Week report.

The new design, created in collaboration with Kenyon West, a U.K. based design firm, eliminates "added elements" on cans.

The redesign started in February with Coca-Cola Zero Sugar packaging before extending to the other brands.