Vending

Coca-Cola United improves process automation of Freestyle machine

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May 19, 2021

Coca-Cola United, a Birmingham, Alabama based Coke bottler, teamed with Happiest Minds Technologies, a digital transformation specialist, to enhance the automation of the self-service Coca-Cola Freestyle beverage machine, according to a press release.

Happiest Minds Technologies, based in Bangalore, India, used Microsoft Power Automate robotic process automation to automate the self-service Coca-Cola Freestyle beverage machine.

The new, simplified process frees the dedicated CRM agent, allowing orders from all channels, such as inbound and outbound call center agents, field service sales representatives at customer sites, and via a customer self-service portal.

Using Power Virtual Agents, Happiest Minds helped the company develop a bot that served as an intelligent front end to the solution. Power Automate was used to drive the entire process.

By interoperating with other Azure services, such as Azure Key Vault, the system was able to securely access both internal and external systems and orchestrate the entire order process, from purchase order to reconciliation.

"We are very excited about this solution," Kaylan Cannon, customer service manager, Coca-Cola Bottling Company United, said in the press release. "It will dramatically reduce labor costs, minimize the various points of error in our current solution, and will allow us to rapidly expand the local Freestyle campaign to better support our customers."