Vending

Coca-Cola to reward users of recyclable bottles with EV rides

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August 25, 2021

The Coca-Cola Co. is partnering with Lime, a provider of shared electric vehicles, to reward customers committed to recycling, according to a press release.

To celebrate the nationwide availability of Coca-Cola sip sized bottles made from 100% recycled plastic material, not including the bottles' cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-ounvr, 100% rPET Coca-Cola bottles.

The Lime partnership comes as consumer demand for micromobility has increased, specifically among Gen Z, who expect their use of alternative modes of transit to increase in the future, compared to pre-pandemic transportation.

People who purchase the sip sized Coca-Cola bottle can pledge to recycle by visiting CokePlayToWin.com/endlesslyrefreshing.

Those who pledge to recycle their sip sized 100% rPET Coca-Cola bottles will receive a promo code via email — available on a first come, first serve basis — redeemable for a free, 10-minute bike or e-scooter ride through the Lime app.

This initiative, along with transition to the 100% rPET packaging across the Coca-Cola trademark portfolio, reduces the company's use of new plastic by more than 20% across the portfolio in North America compared to 2018 and, using internal company tools and analyses, it is estimated that this effort in the U.S. represents a 10,000 metric ton reduction in GHG emissions annually.