Vending

Coca-Cola to discontinue Honest tea product line

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May 25, 2022

The Coca-Cola Co. plans to discontinue the Honest tea product line by the end of the year as part of its plan to prioritize fewer, bigger brands, according to a press release.

Gold Peak, a national brand, and the regional Peace Tea offering will now anchor the company's ready-to-drink tea strategy in North America.

The Coca-Cola system will continue to produce and distribute the Honest Kids line of organic juice drinks and explore licensing ventures and innovation opportunities for the Honest brand in other categories.

"We are phasing out the Honest teas product line, but are not selling the Honest brand," Sabrina Tandon, group director, RTD Tea, Coca-Cola North America Operating Unit, said in the release.