Foodservice

Coca-Cola teams with Molson Coors on hard seltzer

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September 29, 2020

Molson Coors Beverage Co. has entered into an exclusive agreement with The Coca-Cola Co. to manufacture, market and distribute Topo Chico Hard Seltzer in the U.S., according to a press release.

The Coca-Cola Co. announced last week it plans to enter the hard seltzer market.

"Building on the incredibly successful launches of Vizzy and Coors Seltzer earlier this year, we are thrilled that Molson Coors will launch Topo Chico Hard Seltzer in 2021," Gavin Hattersley, CEO of Molson Coors, said in the release. "This is another significant step in growing our above premium portfolio and becoming a major competitor in the rapidly-growing hard seltzer segment, both key components of our revitalization plan."

Topo Chico Hard Seltzer blends purified sparkling water, a gluten-free alcohol base and natural flavors, with minerals added for taste, and is inspired by Topo Chico sparkling mineral water. Topo Chico Hard Seltzer will be developed in four flavors including: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango, available in a four-flavor, 12-pack Variety Pack.

Molson Coors will launch in the first half of 2021. The production and packaging of the products will be initially handled by a third party.