Vending
Coca Cola's Costa Coffee rebrands Briggo
October 27, 2020
The Coca-Cola Co. has rebranded the Briggo website, having acquired the automated coffee machine business earlier this year, according to an email from The Coca-Cola Co. The Briggo website has been rebranded as Costa Coffee BaristaBot.
"The investment in Briggo's technology and expertise, which includes Briggo Coffee Hauses in several key customer locations, has been an exciting addition to Costa Coffee," Erin Russ, manager of brand and business communications for The Coca-Cola Co., said in an email to Vending Times. "The Briggo team joined the Costa Coffee team as part of the acquisition."
"As we integrate the Briggo team and brand into the Costa Coffee family, we are rebranding existing Briggo Coffee Hauses to Costa Coffee branding," Russ said. "This is an exciting transition and we're committed to making it seamless for existing Briggo customers."
Briggo's "connected coffee" machine allowed consumers to create customized, gourmet coffee and tea on-demand 24/7. In January, the company said in a release it had 77% year-over-year growth in 2019 and signed a number of branded partnerships, including a deal with SSP North America to bring "connected coffee" to 25 North American airport locations over the next several months. The company also awarded a U.S. manufacturing contract to Foxconn Industrial Internet with expected future global scale.
Costa Coffee, a coffee house chain, deployed IoT-enabled vending machines known as Costa Express, and was acquired by Coca-Cola Co. in 2019.
