Vending

Coca-Cola names head of generative AI

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June 19, 2023

Pratik Thakar

The Coca-Cola Co. has promoted Pratik Thakar from head of global creative strategy and content to global head of generative AI, according to an exchange4media.com report.

He will create ideas and develop platforms leveraging AI technology to enhance the consumer experience across the entire brand and category portfolio.

Image: LinkedIn